Cambridge IGCSE and O Level Business 4th Edition

This series has been shaped by conversations with teachers and offers full syllabus coverage, with features to support a smooth journey across the Cambridge Pathway. Support your students as they build an understanding of key business concepts, with engaging activities and real-life examples to ensure topics are accessible for all students. All components include a digital version, with a user-friendly layout designed with accessibility in mind. Video content helps to contextualise subject-specific vocabulary and provides an insight into the real world of business to engage students. Our digital teacher's resource provides additional lesson activities, ideas for differentiation and guidance on formative assessment. You will find additional exercises and practice questions in the workbook to help students prepare for assessment. Suitable for the Cambridge IGCSE, IGCSE (9-1) and O Level Business syllabuses (0264/0774/7081) for examination from 2027.

This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.

Features

• Varied activities, such as carrying out market research or writing a business report, encourage active learning and provide formative assessment insights.
• 'Learning intentions' focus on what students will learn in each chapter and align to the syllabus objectives to provide structure.
• Short and engaging videos bring real-life examples into the classroom, helping to explain content in a visual way to support understanding.
• 'Business in context' feature enables students to discuss real-world examples, such as how Christina Ho became an airplane pilot, to help them engage with key topics.
• Discussion questions help students explore key topics in more depth and build their understanding in pairs or groups.
• Case studies from around the world provide additional examples to support understanding, with questions to help students apply their learning.
• 'Business in action' feature allows students to discuss key topics in connection with the world of work, such as environmental issues and the United Nations Climate Change Conference.
• Subject-specific vocabulary is highlighted in the text, with full definitions included in the glossary, to support students with English as an additional language.
• Tips are included throughout to provide additional guidance on key topics and skills, as well as advice on essay writing, evaluation and analysis.
• 'Check your progress' and 'Reflection' features enable students to keep track of their learning, consider how they could improve and prepare for assessment.

CONTENTS

• Introduction
• How to use this book
• Section 1. Understanding business activity: 1. Business activity
• 2. Economic sectors
• 3. Enterprise, business growth and size
• 4. Types of business organisation
• 5. Business objectives and stakeholder objectives
• Section 1 case study
• Section 2. People in business: 6. Human resource management (HRM)
• 7. Organisation and management
• 8. Methods of communication
• 9. Motivating employees
• Section 2 case study
• Section 3. Marketing: 10. Marketing and the market
• 11. Market research
• 12. Marketing mix: product
• 13: Marketing mix: Price
• 14: Marketing mix: Place
• 15: Marketing mix: Promotion
• 16. Marketing strategy and legal controls
• Section 3 case study
• Section 4. Operations management: 17. Production of goods and services
• 18. Costs, scale of production and break-even analysis
• 19. Quality of goods and services
• 20. Location decisions
• Section 4 case study
• Section 5. Financial information and decisions: 21. Business finance
• 22. Cash flow forecasts
• 23. Statement of profit
• 24. Statement of financial position
• 25. Analysis of accounts
• Section 5 case study
• Section 6. External influences on business activity: 26. Economic issues
• 27. Business and the international economy
• 28. Environmental and ethical issues
• Section 6 case study
• 29. Preparing for assessment
• Accounting formulae and ratios
• Glossary
• Index
• Acknowledgements