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Cambridge IGCSE and O Level Business Studies Workbook
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Cambridge IGCSE and O Level Business Studies Revised 3rd Edition
Cambridge IGCSE Business Studies is written by experienced teachers and examiners, and provides comprehensive coverage of the syllabus and assessment objectives. The components work together to cover all required content and skills. The coursebook has a visually attractive and engaging design, and is accessible to students with a wide range of abilities including those who do not have English as their first language. Features range from self-assessment questions to reinforce learning as well as international case studies to develop analytical and research skills. The Teacher's Resource gives teachers extensive support as well as further resources to use in class.
This series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills.
CONTENTS
- Introduction
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style case study
- Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style case study
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style case study
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style case study
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style case study
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style case study
- 27. Preparing for assessment
- Glossary
- Index
- Acknowledgements
IGCSE-9781108710008
Data sheet
- Key Stage | Phase
- 05. Key Stage 4
- Year | Grade
- 13. IGCSE (Age 14 - 16)
- Component
- Core
- Component Function
- Learner’s Workbook
- Publication Date
- March 2019
- Author(s)
- Veenu Jain and Alex Smith
- Format
- Paperback | Other
- First Examination
- 2020
- Last Examination
- 2026
Specific References
- ISBN
- 9781108710008
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Cambridge IGCSE and O Level Business Studies Revised 3rd Edition
Cambridge IGCSE Business Studies is written by experienced teachers and examiners, and provides comprehensive coverage of the syllabus and assessment objectives. The components work together to cover all required content and skills. The coursebook has a visually attractive and engaging design, and is accessible to students with a wide range of abilities including those who do not have English as their first language. Features range from self-assessment questions to reinforce learning as well as international case studies to develop analytical and research skills. The Teacher's Resource gives teachers extensive support as well as further resources to use in class.