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Cambridge IGCSE and O Level Business Studies Coursebook (Digital)
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Cambridge IGCSE and O Level Business Studies Revised 3rd Edition
Cambridge IGCSE Business Studies is written by experienced teachers and examiners, and provides comprehensive coverage of the syllabus and assessment objectives. The components work together to cover all required content and skills. The coursebook has a visually attractive and engaging design, and is accessible to students with a wide range of abilities including those who do not have English as their first language. Features range from self-assessment questions to reinforce learning as well as international case studies to develop analytical and research skills. The Teacher's Resource gives teachers extensive support as well as further resources to use in class.
This Cambridge Elevate enhanced edition contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This digital resource contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource.
Features
- Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
- Exemplar examination questions help familiarise students with the style of questions they'll encounter in the exams.
- Activities build key skills required by the assessment objectives - application, analysis and evaluation.
- Learning objectives provide clear aims at the very outset.
- Introductions make the content covered in the chapters relevant to real life.
- Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
CONTENTS
- Introduction
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style case study
- Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style case study
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style case study
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style case study
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style case study
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style case study
- 27. Preparing for assessment
- Glossary
- Index
- Acknowledgements
IGCSE-D9781108441759
Data sheet
- Key Stage | Phase
- 05. Key Stage 4
- Year | Grade
- 13. IGCSE (Age 14 - 16)
- Component
- Core
- Component Function
- Learner’s Book
- Publication Date
- July 2018
- Author(s)
- Mark Fisher, Medi Houghton and Veenu Jain
- Format
- Digital
- First Examination
- 2020
- Last Examination
- 2026
Specific References
- ISBN
- 9781108441759
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Cambridge IGCSE and O Level Business Studies Revised 3rd Edition
Cambridge IGCSE Business Studies is written by experienced teachers and examiners, and provides comprehensive coverage of the syllabus and assessment objectives. The components work together to cover all required content and skills. The coursebook has a visually attractive and engaging design, and is accessible to students with a wide range of abilities including those who do not have English as their first language. Features range from self-assessment questions to reinforce learning as well as international case studies to develop analytical and research skills. The Teacher's Resource gives teachers extensive support as well as further resources to use in class.