Cambridge International AS & A Level Business 4th Edition

This series supports teachers and students of Cambridge International AS & A Level Business (9609). Including a coursebook with digital access, workbook and a digital teacher’s resource, explore the collection filled with differentiation support, activities and much more.

It is important to bring new ideas and inspiration into your Cambridge International AS & A Level Business classroom, and this digital teacher’s resource is the ideal place to start. Filled with step-by-step lesson plans, differentiation and language advice, as well as PowerPoint slides, this resource gives you all the assistance you need to deliver the syllabus with confidence.

Features

• Step-by-step lesson plans, including differentiation advice, bring new ideas into your classroom
• Downloadable material, such as PowerPoint presentations and topic and language worksheets, save lesson planning time
• Support for key pedagogical practices, including active learning, ensure you feel supported in your teaching
• Common misconceptions help address student misunderstandings and support every learner
• Language support for each lesson ensures that language is not a barrier to learning
• Answers to coursebook and workbook exercises
• Your digital teacher’s resource gives you access to everything you need - choose from editable Word files or PDFs to make lesson planning simple
• Download supporting files for each unit or lesson directly from the resource so you’ll never have to worry about internet connection 
• Access all your Cambridge GO resources anytime, anywhere and create your own collection in ‘My Resources’

CONTENTS

• Contents
• Introductory material
• Approaches to teaching and learning
• Unit 1 Business and its environment
• 1. Enterprise (AS level)
• 2. Business structure (AS level)
• 3. Size of business (AS level)
• 4. Business objectives (AS level)
• 5. Stakeholders in a business (AS level)
• 6. External influences on business activity (A level)
• 7. External economic influences on business activity (A level)
• 8. Business strategy (A level)
• 9. Corporate planning and implementation (A level)
• Unit 2 Human resource management
• 10. Human resource management (AS level)
• 11. Motivation (AS level)
• 12. Management (AS level)
• 13. Organisational structure (A level)
• 14. Business communication (A level)
• 15. Leadership (A level)
• 16. Human resource management strategy (A level)
• Unit 3 Marketing
• 17. The nature of marketing (AS level)
• 18. Market research (AS level)
• 19. The marketing mix – product and price (AS level)
• 20. The marketing mix – promotion and place (AS level)
• 21. Marketing analysis (A level)
• 22. Marketing strategy (A level)
• Unit 4 Operations management
• 23. The nature of operations (AS level)
• 24. Inventory management (AS level)
• 25. Capacity utilisation and outsourcing (AS level)
• 26. Location and scale (A level)
• 27. Quality management (A level)
• 28. Operations strategy (A level)
• Unit 5 Finance and accounting
• 29. Business finance (AS level)
• 30. Forecasting and managing cash flows (AS level)
• 31. Costs (AS level)
• 32. Budgets (AS level)
• 33. Financial statements (A level)
• 34. Analysis of published accounts (A level)
• 35. Investment appraisal (A level)
• 36. Finance and accounting strategy (A level)
• Acknowledgements